We build and maintain websites that pay for themselves
More bookings direct from your own website. Fewer paid clicks. Less paid to third-party platforms.
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Every booking comes through one of three doors
Two of them charge you on the way in. We help you open the third one wider.
Free
Your own website
Direct visits and organic search. No commission, no per-click cost — once it’s ranking, it keeps working.
Pay per click
Google Ads
Costs you the moment someone clicks, booked or not. Traffic stops the moment spend stops.
Pay per booking
Third-party platforms
Booking.com and similar take a cut of every booking — often 20-30% once discounts are included.
Most businesses don’t know which door their bookings come through
- Google Ads costs you per click, whether that click books or not — and the moment you stop paying, the traffic stops too.
- Third-party platforms take a cut of every booking, quietly eating into margin on business you may have won anyway.
- Without proper tracking, it’s hard to tell what’s actually working — so budget keeps going to habit, not evidence.
What we do about it
SEO
Technical health checks, on-page optimisation, keyword-targeted landing pages, and ongoing rank tracking.
Content
Monthly blog posts and seasonal content built around what people are already searching for.
Social Media
A content calendar and scheduled posts that turn social media into a genuine source of website visits.
Local SEO
Google Business Profile optimisation, directory consistency, and local landing pages.
Booking & Conversion Tracking
See — by channel — not just who visits, but who actually books. Every booking traced to its real source.
Reporting
A monthly report covering traffic, rankings, and bookings by channel — results, not guesswork.
A phased approach, not a leap of faith
We don’t ask you to switch your whole ad budget over in one go. Paid spend steps down gradually as organic traffic and direct bookings grow — backed by real tracking data at every stage.
Months 1-3
Google Ads reduced, retainer begins alongside it. Tracking set up from day one.
Months 4-6
Ad spend stepped down further as organic and direct bookings pick up the slack.
Month 6+
Review against real booking data, and agree the next step together.
Why TICKTEAM
- 20+ years building web technology for businesses and organisations.
- Data-led, not just traffic-led — every retainer is built around tracking actual bookings and conversions by channel.
- No cliff-edge switch — a phased transition plan means no sudden drop in leads while your organic growth builds.
“A business who came to us for an adSpendCheck was paying Google and Facebook for bookings they were already getting for free: The majority of website visits were already organic search, ahead of Google Ads by some distance. “
Ready to see where your money’s going?
Get a free breakdown of your current ad spend, booking channels, and where the easy wins are.